Nonprofit theaters around the country have been adding value to their brand for years with such things as pre- and-post-performance talks. Two River Theater in Red Bank (NJ) has really thrown itself into building a community by offering lots of free audience-pleasing events other than a 6-play season.
On Monday (May 11) the regional theater, under the artistic direction of John Dias, announces its 2015-’16 season. But instead of sending out a press release to local media, the public is invited to reserve a free ticket in the 399-seat main stage space and hear what’s on the schedule from the directors, artistic staff, and actors who will be part of the season. Doors open at 7 p.m. and the event is followed by a reception.