“Side Show” posted a Jan. 4 closing — against it’s will — because the Jujamcyn Theaters, the show’s landlord, is exercising a contract clause that allows it to close slow-selling shows that don’t gross $550,000 two weeks in a row.
According to a New York Times article (Dec. 13, 2014) by theater writer Patrick Healy “the fastest flop of the fall Broadway season” was doomed by poor ticket sales and the fact that another musical wanted the St James Theatre, a primo Broadway location at 46 West 44th St. between Broadway and 8th Avenue.
I find the business of Broadway fascinating and Healy’s article is an interesting presentation of how show biz works. The “Side Show” folks say they understand the issues and are considering options to keep the show alive.
Healy also talked to Jack Tantleff, “Side Show’s” musical creative supervisor,” who notes audiences just don’t seem interested in “serious musicals’ — musicals with a quote unquote big idea.” He cited “The Scottsboro Boys” and “Parade,” shows about racism and anti-Semitism, respectively, as other examples of shows with serious subject matter that audiences avoid no matter how good the reviews.
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To read the NYTimes article about the closing, click here.
To read the Times’ review of the show, click here.
Click here for a history of the St, James.