Sting says, “It’s not like I’ve flown in from Planet Rock Star to save the day,” about joining the cast of his Broadway musical “The Last Ship” from Dec. 9 through Jan. 10. But, he really, kinda, has.
According to the NYTimes (11/2414), the $15 million musical has been losing $75,000 a week since performances began Sept. 29 at the Neil Simon Theatre on 52nd Street, . That’s not a good business model.
Yet, has there ever been a harder working song writer promoting his own show? It’s not like Bono and U2 who were out on tour when their Broadway venture “Spider-Man, Turn Off the Dark” was struggling for months as it tried to launch. Sting has been to every rehearsal, every performance, he says. I’m sure he was at the auditions as well. He’s been working on the show for five years.
He’s also become such a fixture on NBC’s The Today Show that host Matt Lauer joked this morning about the amount of time he’s spent in their studio. Seems like every other day. He’s also made the rounds on late night TV and talked to dozens of reporters for print and today was on WNYC’s Leonard Lopate show talking about his labor-of-love musical.
Next stop, Macy’s Thanksgiving Day parade
He’ll be back on NBC Thanksgiving morning riding (and singing a song/) from “The Last Ship” from a float as part of the 88th Annual Macy’s Thanksgiving Day Parade.
Song-and-dance numbers from “The Last Ship” and the following shows are scheduled to air early, before the actual parade reaches Herald Square. They include: “A Gentleman’s Guide to Love & Murder,” “Finding Neverland,” “On the Town” and “Side Show.” And, of course, its NBC so the station will offer a sneak preview of its much anticipated “Peter Pan Live!” scheduled to air Dec. 4.
But will Sting fans want to see a musical based on his childhood in a ship-building community in England and pay $55 to $250 per ticket? Of course, concert tickets aren’t cheap. And what happens to sales when Sting departs?
It’s all very, very interesting.
For tickets, click here.